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focusedmarketing
ado nolte – m.b.a.
• consultancy
• project lead
• interim management
• cmo sparring
"my passion for my profession is the driving force behind the targeted use of the experience I have gained over the past 30 years for my clients.
for 20 years I was a senior executive responsible for omnichannel marketing in large retail companies: tchibo, conrad electronic, takko fashion.
in 2011 I co-founded and managed the 'kundenbürohh', a consulting and advertising agency for omnichannel marketing."
"since 2019, my extensive experience in omnichannel marketing and digital retail is available directly as: consulting, project management, interim management.
your company will certainly also face the challenge of winning new customers and retaining existing ones.
with my professional and personal competences I can support you to focus on your customer again and to develop and implement adequate omnichannel measures."
education
diploma in business administration, university of hamburg
experience
a.w. niemeyer gmbh • consultant and project lead "e-commerce & crm"
08/2020 - today, hamburg
a.w. niemeyer gmbh • head of e-commerce (ad interim)
03/2020 - ß7/2020, hamburg
a. w. niemeyer was founded 275 years ago. the former hardware store has developed into an internationally renowned water sports and ship's chandler. sales are carried out via 8 branches (DACH) and currently 6 national web shops.
2019 - today, hamburg
focusedmarketing is an owner-managed consultancy for strategy and brand development as well as for customer centricity (strategy, brand, cx). as genuine practitioners, focusedmarketing advises and supports companies in reviewing their business model or even an essential product/service offer for real customer benefit and, if necessary, developing this together.
macromedia, university of applied sciences • lecturer
2019/20 – lecturer for "marketing", studies of internat. management
2016/17 – lecturer for "commerce", studies of internat. management
the university macromedia is represented with about 2,600 students and more than 80 professors at six locations in the german media cities of munich, stuttgart, freiburg, cologne, hamburg, leipzig and berlin. the bachelor and master courses cover the entire spectrum of management and media.
vapiano • member of the supervisory board
09/2019 - 06/2020, cologne
vapiano is a german restaurant and franchise company based in cologne. the restaurants of the chain offer italian food according to the fast-casual principle. vapiano was founded in hamburg in 2002.
kundenbürohh n&r gmbh & co. kg • founder & managing director
2011 - 2019, hamburg
kundenbürohh is a consulting and advertising agency that specializes in the development of customer-oriented digital retail solutions, crm programs and communication campaigns. for the best shopping experience and customer satisfaction, based on online and offline integration. for new online shop and store concepts based on omnichannel commerce. currently or formerly working for: zooplus, wempe, görtz, ece, saturn, jacques' wein-depot, rollei, tchibo coffee service, kühne & nagel, …
takko holding gmbh • director marketing & visual merchandise
2010 - 2011, telgte (nrw)
marketing director for all 16 takko countries: brand management, tv campaign development, creation of retail store brochures, online marketing, crm campaigns / direct marketing, public relations, visual merchandise.
conrad holding se • director marketing & branding
2008 - 2010, hirschau (bavaria)
marketing director for: brand management, campaign development, multi-channel advertising, b2c online marketing, retail trade marketing.
tchibo gmbh • head of category "living & elektronics"
2006 - 2008, hamburg
category management: trend scouting, product development, procurement and marketing of non-food products in the "living & electronics" segment.
tchibo gmbh • head of non-food-advertising
2002 - 2006, hamburg
development and realisation of weekly advertising campaigns for the non-food world of tchibo. multi-channel approach: tv, print, out-of-home, radio, magazines, catalogues, online shop. development and realisation of non-food packaging.
tchibo coffee international / tchibo gmbh • head of marketing
1997 - 2002, hamburg / london / bremen
development and implementation of marketing strategies, hardware-based offering forms and coffee ranges for the defined target segments (horeca, office coffee service) of tchibo's b2b coffee business (tchibo coffee service). development and implementation of sales promotion concepts and material for the target group horeca. development and implementation of sales brochures / sales force acquisition material.
ald auto leasing d gmbh • regional sales manager business clients
1996 - 1997, hamburg
exclusively acquisition of new "corporate customers" for the products "fleet leasing and management".
tchibo gmbh • trainee; productmarketing manager
1991 - 1996, hamburg
food-productmanagement / -productmarketing for the b2b coffee business of tchibo (tchibo coffee service).