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focusedmarketing
customer centricity is the core of our holistic consulting approach.
focusedmarketing is an owner-managed consultancy for strategy and brand development as well as for customer centricity.
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strategy
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brand
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cx
as genuine practitioners, we advise and support you in reviewing your business model or even an essential product/service offer for real customer benefit and, if necessary, developing this together.
[ strategy ]
development of 'value-innovations' according to the blue ocean strategy© method of W. CHAN KIM & RENÉE MAUBORGNE of the renowned INSEAD business school.
thus we focus on the added value for your customers and non-customers
- and not on the competition!
the approach strives both for differentiation and low costs.
it is an "and-and-," not an "either-or" strategy and thus differs significantly from established competitive strategies.
[ brand ]
development of a customer-centric corporate identity (CI) and derivation of the corporate design (CD) according to the iceberg method.
focusedmarketing supports you in refocusing your brand on what is really important to your customers.
[ cx ]
analysis and optimization of the holistic customer experience based on the outside-in model.
focusedmarketing shows where customer wishes are not fulfilled, so-called 'painpoints'. this analysis is based on the omnichannel customer journey.
