task:
- maintaining online sales despite reduction of the advertising budget, the number of employees and despite short-time work in the company due to the covid19 crisis

role ado nolte:
- interim head of the e-commerce department of the water sports retailer

 

interfaces:
- team, purchasing department, branch sales department, agencies & service providers

results:
- reduction of the online marketing budget by 60%

- sales of all channels at 100% to the year before

- increase in conversion rate by 45%.

- increase of the average shopping basket by 20%.

- 20% increase in the number of articles in the shop

- implementation website campaign tool

- development package of measures for growth: seo, sea, shop migrations, internationalisation

period:
- 03/20 to 07/20

task:
- development and implementation of online shop and lead generation platform relaunch

​

role ado nolte:
- co-conception
- project management on agency side
 

interfaces:
- agency's conception & webdesign, client's tec-agency & shopmanagement-team
 

results:
- comprehensive front- and backend-relaunch with focus on enhanced user experience
- active guidance of the user according to his needs
- punctual relaunch start

 

period:
- 01/16 to 06/16

task:
- development and implementation of a small store concept for locations with high footfall.

 

role ado nolte:
- co-conception
- project management on agency side.
 

interfaces:
- agency's conception, client's MD, store management & store fitter.
 

results:
- punctual opening after only 5 months.
- meanwhile opened 10 more depots of same format

 

period:
- 05/14 to 10/14

tasks:
- development of a basic concept for the re-usage of online content from turn-on.de in the TURN ON magazine and then tendering of the magazine on this basis

 

role ado nolte:
- co-conception
- projectmanagement on agency side
- complete preparation of the tender documents, screening of the potential participants and implementation of the pitch up to the conclusion of contract

 

interfaces:
- agency's conception, content agencies, client
 

results:
- change of magazine editorial office on the basis of the new concept after tender
- timely relaunch
- winner of the pr award "content strategy" in the cluster "digital communication": companions, kundenbürohh, content fleet for saturn germany with "TURN ON - das saturn magazin".

​

period:

- 02/15 to 11/15

task:
- development and implementation of the digital welcome email for credit cards new customers

 

role ado nolte:
- conception of welcome emails
- project management on agency side
 

interfaces:
- agency's creation, client
 

result:
- finalized concept for implementation by web design

 

period:
- 06/19 to 08/19

task:
- development and implementation of new corporate design based on new positioning strategy
- development and implementation of new POS communication, new flyer and new customer magazine based on the new CD 

 

role ado nolte:
- co-conception
- project management on agency side
 

interfaces:
- agency's creation & production, project management of brand consultancy, client's CSO
 

results:
- new CD with complete manual
- POS communication implemented in pilot stores HH-bergedorf and HH-wilhelmsburg
- flyer changed to new design
- 1st customer magazine published christmas 2016

 

period:
- 01/17 to 06/18

task:
- development and implementation of a large-scale anniversary campaign with the main goal of increasing brand awareness across all channels, i.e. online and offline as well as ATL and BTL

 

role ado nolte:
- co-conception, esp. ATL- and PR
- project management on agency side for ATL- and PR
- media budget development and management
 

interfaces:
- agency's creation & media planning, PR-agency, client's project management
 

results:
- campaign implementation on all channels: TV, radio, PR, events, online, campaign website, social media
- punctual start

 

period:
- 12/18 to 07/19

task:
- brand management for conrad brand and own private labels, tv campaign development, creation of retail store brochures, pos communication, agency management

 

role ado nolte:
- head of marketing & branding, in permanent employment

 

interfaces:
- management and development of approx. 14 employees, thereof 4 direct reports
- product marketing and purchasing
- distribution: stores, b2c-Online, b2b
- controlling
- logistics
- management board

- agencies

results:
- new corporate design developed and implemented
- new tv campaign developed and implemented
- store brochures more based on adequate topics and upgraded
- measures for a customer centered and seamless on- and offline communication developed
- coordination processes with product management optimized
- campaign management with multichannel profit centers improved
- new organizational structure and processes developed and implemented
- new private label brand for high-quality home electricity products developed and implemented ("sygonix")
- unsupported brand awareness increased from approx. 15% to over 25%.

period:
- 10/08 to 03/10

task:
- development and implementation of weekly advertising campaigns 
- development and realisation of all non-food packaging

​

role ado nolte:
- head of marketing non-food theme worlds

 

interfaces:
- management and development of approx. 15 employees, thereof 4 direct reports
- product management
- sales: stores, retail, online
- controlling
- management board
- agencies

results:
- approx. 200 new theme worlds communicatively developed and implemented as store magazines
- of which approx. 160 theme worlds implemented as tv-spots
- approx. 10 theme worlds implemented as out-of-home advertising (clp)
- approx. 8,000 product packages implemented
- unsupported claim awareness increased from under 40% to over 50%.

period:
- 09/02 to 09/06

task:

- development and implementation of an omnichannel overall concept for future crm activities and implementation as a crm agency

​

role ado nolte:

- co-conception
- account and project management on agency side incl. budget preparation and management per mailing

 

interfaces:

- agency's conception & creation, client's print producer & project manager, head of wempe-crm

 

results:

- dialog concept with focus on digital communication channels
- relevance concept for one-to-one communication in the luxury segment (content as fuel)
- 3 implemented individual mailings for product and brand news
- concept for digital welcome chain for new customers per customer type
-creation of a close and trusting customer relationship

 

period:

- 01/18 to 08/19

task:
- development and implementation of website and app for sales staff to acquire tenants for the new shopping centre in budapest

 

role ado nolte:
- co-conception
- projecmanagement on agency side, esp. management of developers
- management of development budget
 

interfaces:
- agency creation & development, client's project management
 

results:
- modern website with text-, picture- und video content
- the whole packaged as wrapper-app for the tablet application to be used by the field service
- content

 

period:
- 03/18 to 08/18

task:
- development and implementation of content concept, content and content-app for "digital container" as mobile exhibition stand

 

role ado nolte:
- co-conception, esp. content and app
- project management on agency side
 

interfaces:
- agency's creation, tech / app agency, client's project management
 

results:
- booth visitor concept
- content in form of static pages as well as videos, esp. video on the strategic vision of the ceo
- interactive app for large screens and displays
- content management
- user-manual, since the exhibition container is used worldwide

 

period:
- 11/17 to 09/18

task:
- development and implementation of a content-based consulting tool for the target group of "makers" (hobbyists)

 

role ado nolte:
- co-conception
-project management on agency side
 

interfaces:
- agency's conception & creation, developers, client
 

results:
- consulting app optimized for tablets and based on consultant and user generated content
- first filling of content
- close support of conrad users in the pilot phase

 

period: 

- 11/16 to 08/17

task:
- development and implementation of a “social driven” anniversary campaign with focus on customer interaction

 

role ado nolte:
- co-conception
- project management on agency side

 

interfaces:
- agency creation, social media team of the client

 

results:
- photo competition for the upbringing and care of an own vine
- action mechanics and screen designs for implementation in the webshop
- on time campaign start

 

period:
- 08/17 to 12/17

task:
- development and implementation of a drive to store website
- development and implementation of an app with focus on added value for customer cardholders

 

role ado nolte:
- project management on agency side.
 

interfaces:
- agency's conception & creation, frontend agency, backend agency, client's project team
 

results:
- punctual launch of both products
- continuous campaign and content creation after live event

 

period:
- 05/15 to 06/17

task:
- brand management, tv campaign development, creation of retail store brochures, pos communication, online marketing, crm campaigns / direct marketing, public relations, visual merchandise, agency management

 

role ado nolte:
- marketing director, in permanent employment, for all 16 countries

​

interfaces:
- management and development of approx. 38 employees, thereof 7 direct reports
- product marketing and purchasing
- national and international sales
- controlling
- management board

- agencies

results:
- new corporate design developed and implemented
- new tv campaign developed and implemented
- store brochures upgraded
- crm-based promotions optimized and expanded
- in-store presentation of fashion more focused and fashionably staged
- coordination processes with product marketing and purchasing optimized
- campaign management with international sales coordinated better and more long-term  
- L4L customer frequency in the stores increased by approx. 2.5%

period:
- 04/10 to 12/11

task:
- category trend scouting, theme and product development, purchasing, sales and contribution management for the category

 

role ado nolte:
- head of category "living & electronics"

 

interfaces:
- management and development of approx. 25 employees, thereof 5 direct reports
- advertising & pr
- sales: stores, retail, online
- controlling
- management board

results:
- 40 new weekly themes developed and implemented (cover 24 months)
- therein the quota of "new" products (vs. "repeaters") increased from approx. 10% to over 20%.

period:
- 10/06 to 09/08