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focusedmarketing
the blue ocean strategy ©
development of value innovation
value innovation is the core of the
blue ocean strategy © by W. CHAN KIM & RENÉE MAUBORGNE of the renowned INSEAD business school (paris).
but what is value innovation?
in contrast to technical innovations that do not necessarily provide added value for users, value innovation always represents attractive added value.
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how does it work?
essentially through 2 measures:
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the most relevant competitive factors are strengthened and in addition, completely new value-added factors are created.
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at the same time, highly competitive but increasingly less relevant competitive factors of the industry are reduced or even eliminated.
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in short: value innovation creates new growth potential without automatically leading to cost increases.
change of perspective as the basis for new
sales potential:
[ 1 ] strategy is not oriented towards competition:
strategy is based solely on the value of a product or service for customers and especially for non-customers.
[ 2 ] it is not only competition that offers customers and non-customers relevant alternatives:
in particular, other industries must be considered, as there are often substitutes for your own services.
the value innovation development process
based on: © Chan Kim & Renée Mauborgne
as a rule, the process of developing a genuine value innovation consists of 10 steps.
in discussion with you, we evaluate whether and which steps are decisive for your goal:
our offer:
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give us exactly 1 hour and we will explain to you how imperative this approach is and how the consulting process looks like in detail.