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focusedmarketing
the brand iceberg
development of a corporate identity
the BRAND, your "brand", is not your product, not your logo, not your website or your company name.
in truth, your brand is much more comprehensive - it is defined by the perception of your customers and non-customers.
it is often based on intangible aspects of your corporate identity.
a well thought out brand identity should be the backbone of any successful business.
only the whole is the CORPORATE IDENTITY.
what the company stands for in terms of content, namely the core statement, the promise, the advantageous arguments, the business conduct of the company and, if applicable, its commitment.
internal and external communication in relation to the content, the products and services, the company history: based on a holistic experience.
CORPORATE DESIGN, on the other hand, is the logo and its variants, the house colours and their colour variants for different product or company areas, the house fonts, the design grid, i.e. the placement and weighting of logo, image and/or text, the definition of image sizes, column widths, typesetting and font sizes for all visual "touchpoints".
our offer:
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together we develop your brand identity on the basis of the iceberg model. we can then convert this into an appropriate corporate design in cooperation with your or our network agencies.