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focusedmarketing
our services
consulting
as marketing consultants, we analyse your marketing strategy and advise you on how you can make the marketing, sales and communication process more effective and successful with the appropriate marketing focus (cf. focused marketing method under navigation point "home").
the focus here is on customer centricity and the changing consumer and communication habits of customers as a result of digitalisation.
we are also happy to act as sparring partners for every CMO in order to prioritise its marketing activities, intermesh them and implement them efficiently.
our consulting services include a.o.:
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market and target group analysis
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analysis of current marketing activities
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creation of customer journeys and personas
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development of a focus oriented omnichannel marketing strategy
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compilation of the marketing mix in line with the strategy
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development of corresponding omnichannel communication concepts, incl. crm / digital crm
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service provider selection
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reorganization, streamlining and (digital) optimization of project structures and processes
project management
as external project managers, we take over the development and implementation of selected marketing projects for you.
this includes roadmap development, setting up and managing project teams and service providers, as well as implementation.
interim management
in addition to project management, we can also be at your disposal on an interim basis for line functions in your company.
whether for reasons of illness, parental leave or personnel changes: there are always reasons why a position in your company would have to be filled temporarily.